Forty-three billion pounds of food in grocery stores are thrown away every year. Forty percent of the food we produce goes uneaten. Grocery stores lose out on about $15 billion per year on unsold produce alone.

These numbers are shocking, but more shocking are the results one grocery store chain in the Mid-Atlantic saw after noticing less than exciting customer survey results.

Stop & Shop/Giant-Landover customers weren’t happy. Produce was over-abundant in stores, but none of it tasted fresh. The then-CEO changed store displays in over 500 locations, putting out less produce that would be purchased more quickly before going bad, and went all the way up the supply chain, ordering less cases of foods that didn’t sell well in order to reduce waste. Customers noticed the improvements in taste and quality, and satisfaction increased. Not only that, but this saved the chain $100 million a year, savings that were then passed down to consumers.

Amazing results, right?

Hopefully, similar changes can be made in stores across the country, but until then, do your part by reducing food waste in your home! Ripe bananas go great in your Magic Bullet smoothies, tomatoes that are just a bit passed their prime can be roasted and used in soups and bisques, and blemished vegetables can be chopped up to use in salads or baked dishes. Incorporate food-saving techniques in your kitchen and watch the savings add up!

Read more on the story here.


We’re still excited about our latest product, the NutriBullet, and it seems we’re not the only ones! Everyone’s jumping on the health bandwagon and if you’re not on it yet, come and join us! Check out the NutriBullet here.

The NutriBullet, which makes incredible 50% veggie, 50% fruit NutriBlasts, has a larger capacity, over twice the power and a completely different blade design than the Magic Bullet. The NutriBullet is specifically designed to pulverize and emulsify foods including fruit skins, seeds, stems, vegetables, nuts and tough root vegetables (like ginger and beets), while retaining all of the fiber and nutrients. NutriBullet also just introduced an entirely new line of organic superfoods, including cacao nibs, chia seeds, maca powder, and goji berries. You can get those here.

Be sure to check out their Facebook page, where nutritionist Krista Haynes answers all your health questions.

We couldn’t be any prouder and urge you to try the NutriBullet, if you haven’t already. Your health depends on it!

Would you give someone a place to stay for 6 packages of bacon? Would you get a bacon tattoo for 200 packages of bacon?

It sounds pretty outrageous, but there are people willing to barter their goods, their time, yes, even their skin, in exchange for bacon. Josh Sankey was given 3,000 lbs of bacon and told to barter his way from New York City to Los Angeles. People are trading everything from food to a place to stay, all for bacon. Check out Sankey’s challenge in the video below.

What would you trade for, say, a Magic Bullet or two?

The UK national academy of science compiled a list of the 20 most significant inventions in culinary history, and, for whatever reason, the Magic Bullet didn’t make the cut. But we’ll share their results anyway!

So what was the most significant invention in the history of food and drink? The oven or the toaster? The pot or the spork?

Not surprisingly, it was refrigeration. Refrigeration has helped people since the mid-18th century to not only store food, but keep it fresh, preventing meat, poultry, dairy, and basically everything we consume, from going bad. Crop rotation and grinding/milling grains (to make flour, which makes bread) were also on the list, along with others like canning and baking.

Click here to see the rest of the list. What would be on your top culinary inventions list?

Join us in the social media world!

Everybody knows we have a Facebook page, but did you know we have a Pinterest account and an Instagram account too? Well, get to it! Start following, pinning, tweeting and socialize with us! We also use our social media platforms for contests and giveaways, so don’t miss out. Follow our Instagram account @themagicbullet and share your smoothies and delicious concoctions with #magicbullet. Can’t wait to see it!

-Magic Bullet Team

And if you haven’t yet…

Canned and dried fruit? Rice cakes?

We all know that potato chips and cans of sugary soft drinks are terrible for your body, but a new article on Huffington Post’s health blog Healthy Living argues that even rice cakes and granola bars are bad snacks. Sure, chocolatey and peanut-buttery sugar-ladden granola bars might not be great for your health, but what about the healthier granola bar alternatives that are high in fiber, healthy grains, and protein? Read the article, go through the slideshow, and tell us what you think. Are you going to stop eating fat-free yogurt because it was deemed one of the worst snacks for your body?

Read the full article here.

We here at the Magic Bullet LOVE to hear about all the marathons our fans have run in (especially if they have one of our ING New York City Marathon Magic Bullets…), but we understand that not everyone does. So when we read this article by The Onion, we couldn’t help but share!

We’ve all been there. Maybe we’ve even been the ones going on and on. Arbitrary-sounding finish times, cliche phrases, “I never thought I could do it, but I did,” even segues about juice cleanses and carbo-loading. And the poor guy who has to sit through it! You know they’ve never run anything like it and probably couldn’t care less.

So don’t annoy your non-runner friends with stories about your best time or how you thought you might quit halfway through and then didn’t – tell us! And read this for a great laugh before you start today’s training…,28995/?ref=auto

Do you listen to music while you run?

It’s hard to spot a runner who isn’t wearing earbuds as they bob up and down the street. From making time go by faster to providing a smooth rhythm at which to run, music can be a godsend as you practice for 26.2 miles of hardcore endurance. Smooth jazz can calm your quickly-beating heart, dub step can pump you up and give you the energy you need, and Eye of the Tiger can turn you into a record-shattering Rocky Balboa. Though not everyone listens to music as they run, so many people do that Shape released a playlist of the 10 best remixes to run to, rounded out by Avicii’s Levels. Is your favorite on the list?

What are you listening to as you train for the ING NYC Marathon?


Can you imagine having run 123 marathons in your life? That’s just what 69-year-old John Farah’s done, but incredibly after his first marathon, he was sure he’d never do it again.

Farah outlines his story in this CNN article, where he tells of the frustration of his first marathon and gives advice on what to do to make sure your first marathon isn’t your last.

It’s all about pacing and taking occasional walking breaks, he says. Even talking to your fellow runners helps in getting your mind off of the pain.

These are things he didn’t know when he ran the first time in the Detroit Marathon. “I was young, cocky, and pretty stupid,” Farah said. Now, decades later, Farah continues to go strong and not even his 123rd marathon is likely to be his last.



Remembering Julia

Julia Child, who passed away in August 2004, would have been 100 years old today.

For such an accomplished chef (She did bring French cuisine to American popularity with her show Mastering the Art of French Cooking, after all…) she, by no means, took herself seriously. Not afraid to make mistakes in the kitchen, she encouraged experimentation, fun, and always quality.

Hard to say we’d be here where we are at Magic Bullet without her.

Read this touching tribute to the life of Julia Child from the LA Times.

Bon Appétit!